Why every business needs an app?

The simple answer is this: Consumers are getting information on the GO and smart businesses are GOING with them! The sale of mobile devices (smartphones and tablets) are increasing at an alarming rate while regular PC sales continue to decline. Where consumers used to surf the web using desktops and laptops, they are opting for the faster, easier, more convenient way of obtaining informtion by using their mobile device .

iPhone and Android phones have taken the world by storm largely because of the applications that users are able to download and use on their phone. They provide instant information and provide customers with a direct way to contact a business from their iPhone or Android device. With our solutions, you can engage, inform, and impress your customers. We also provide solutions that are specifically designed to help build brand loyalty and create frequent buyers for your business with the use of our check in coupon system.


7 REASONS WHY  Your Business Needs an APP!!

1. Constant interaction with customers
You will be able to communicate and interact with clients wherever they are (as long as there's Wi-Fi or 3G). You can update them with your latest products, promotions, news, announcements, anything basically through your app. Got a new deal that you want to get out to your customers immediately? Use your app. Not just that, customers that download your apps will be able to look up on a product of yours whenever, wherever they are.

2. Provide location-based or time-sensitive function to customers
Your apps might provide a location-based function such as local weather or popular places around the area. With GPS-enabled phone, this functionality works well if you're a company that thrives on customers' reviews and online opinions. Customers can check-in (like Facebook Places feature).

3. Be part of your customer's life
Studies have shown that many smartphone users use their mobile apps before they are even out of the bed in the morning. Provide an app so useful that it can be integrated into your customer's life. After all, it's just few finger slides away to use your app. But of course, you will need a well thought-out plan for your mobile application development.

4. Bigger market
Not everyone owns a personal computer at home. You can target those who only owns a phone, be it, iPhone, Android, BlackBerry, or Nokia. You can reach to these markets when you couldn't have before using conventional marketing method. Mobile marketing has a very huge potential.

5. Drive traffic to your website
You can use your app to provide traffic to your website, where there will be more detailed information on a certain product or news.

6. Differentiate yourself from the competition
Your competition might still be a bit far behind in terms of technology update. The app will allow your company to stand out from the crowd. Tech-savvy customers will be able to relate to you more.

7. More profit
In the end, it all comes down to profit for your company. With more visitors, more conversions, means more profit. Your app can be automated, means less marketing and maintenance costs. Your customers might tell their friends about your app, hence more downloads, more publicity, more profit.


Smartphone stats
Nielsen report that 40% of adult US mobile phone owners have a smartphone as of July 2011, and expect smartphones to become the majority by the end of 2011.

IMS Research expects 420 million smartphones to sell in 2011 or 28% of the mobile handset market. They predict this figure will rise to over 1 billion in 2016 (half the market).

IDC expect total smartphone sales in 2011 to reach 472 million across the globe, rising to 982 million in 2015. They say 107 million smartphones sold worldwide in Q2 2011.

Gartner also puts worldwide Q2 2011 sales of smartphones at some 107 million: 25% of mobile communication device sales.

The same company expects US sales of smartphones to grow from 67 million in 2010 to 95 million in 2011, and become the highest-selling consumer electronic device category.

comScore say the July 2011 US smartphone audience reached 82.2 million people.

A Pew Internet Project survey from May 2011 found 35% of US adults owned a smartphone.

According to figures for 2010 released by Gartner, smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That's 72.1% more smartphone sales than in 2009.

The Coda Research Consultancy predict global smartphone sales of some 2.5 billion over the 2010-2015 period, and also suggest that mobile Internet use via smartphones will increase 50 fold by the end of that period.

eMarketer predicts that smartphone ownership will reach 43% of the US mobile population by 2015.

Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.